Feb 082018
 
Photographers Near Me

Back in 2011 I wrote a Guest Post for Quest PR What Makes a Good PR Photo.  That blog disappeared into the ether  and the post with it. I have resurrected article and re posted it here. While times have changed I see no reason to change the advice I gave then. What makes a good PR photo for print media still makes a good PR photo for digital media.  I would argue that good strong PR images are even more essential now as they often appear much smaller on screen and are easily lost amongst thousands upon thousands of mediocre photographs all vying for the viewers attention.

What Makes A Good PR Photo

As a professional news and PR photographer I could be quite self serving and say “a good PR photographer” but I’m sure that’s not the bit you came to read!

So what does make a good PR photograph

  • – apart from the obvious that it needs to be in focus and correctly exposed?

For me the secret of a really good PR photograph is the same as makes any good news picture.

  • It needs to tell the story.
  • It must bring together the most important elements of a story into a single image and grab the viewers’ attention to make them interested enough to want to know more
  • It should encourage them to read the caption and accompanying article.
    Most PR stories seem to include three main important ingredients.


The Story

What or Why is the Picture is Being Taken?

Is the story photogenic – and if not, can it be made photogenic?

A staff photographer on a local paper was asked to photograph an old lady whose birdhouse had been stolen from her garden. There had been no break-in no property damage or vandalism. Some light-fingered individual had nipped through the gate and stolen her free standing birdhouse.

“How do I photograph her with a birdhouse that isn’t there?” he asked in disbelief.

The trick is finding another approach. Adding a lock to her garden gate? Holding armfuls of wild bird food she can no longer give to the birds?

The moral of the story… a good PR image is not the most obvious shot. The best PR picture will grab the viewer, stop them in their tracks and make them think.

Taking people out of their normal environment can also be a good technique. I once convinced three gents who work at a bank head office to pretend to play rugby in their business suits.

The People

News pictures with the most impact are usually tightly cropped and don’t contain too many people.

The ability to work with people is a key skill for good photography. Encouraging them to do things they may not normally do just for the sake of a photo (back to those pesky bankers!), making someone laugh and relax when nervous in front of a camera, spotting when a pose looks uncomfortable or unnatural and being able to fix it are all necessary skills to create good PR images.

Group shots are best avoided if possible, they can be uninspiring but there are always occasions where the story is the group. This means something creative is needed. Finding an interesting vantage point to shoot from or unusual place to arrange people will help. If it’s a large group, don’t think that sticking them in front of a great background will work often the shot ends up having the background cropped out. The location in which the group is photographed should relate to the story.

The Brand

Photographically, branding can be a tricky little devil and from a PR perspective it’s the whole point of the story. From a publications viewpoint branding is advertising – and advertising is income – not news.

There are a few techniques worth keeping in mind for branding. When included it should be, if at all possible, in a way that makes it difficult or even impossible to crop out, but it shouldn’t be too forced or the image may not be used. You also need to be able to identify the times when including branding is not appropriate or ruins the picture. If the right people are in the photograph, branding can always be included in the caption.

Style should likewise be considered. A photograph that’s right for the local newspaper may not fit in trade press or in regional or national publications. This applies equally for websites. Not all websites are the same, and what works on a client’s Facebook page is not necessarily what will look right on their blog or their business homepage.

A truly good PR photograph will do a number of things.

Grab the readers’ attention and hold it.
Illustrate the story by capturing all the elements in a single frame.
Connect the brand to the story without being forced or too contrived.
Match the style of the publication it is aimed at.

Paul David Drabble is a professional news, public relations and editorial photographer with over 15 years experience.

For more information see www.pauldaviddrabble.co.uk and check out his blog on
www.blog.pauldaviddrabble.co.uk You can find Paul on Facebook, LinkedIn and @PaulDDrabble on Twitter and Instagram @pauldaviddrabble

This post lead on to a second shorter post about PR Photography which can be found here

How to Create a Good PR Photo People Actually Want To Publish

Dec 122017
 
Christmas Card Tree Decoration

Merry Christmas 2017 & Happy New Year. If you need a PR or news Photographer please do call 07831 853913

Christmas Tree 20 December 2016 Copyright Paul David Drabble www.pauldaviddrabble.co.uk (Paul David Drabble)

 

If you are looking for an image to borrow for your Personal Christmas card this year, or as a background screen to personalise your laptop please feel free to borrow this one. Just click Here and when asked for a password to download the image simply Enter “Merry Christmas 2017”
Dont worry the Copyright Paul David Drabble watermark will not be visible on the downloaded version.

Christmas Tree 20 December 2016 Copyright Paul David Drabble www.pauldaviddrabble.co.uk (Paul David Drabble)

If you wish to License the clean image below for commercial purposes or want a print for your wall then please click Here

Christmas Tree 20 December 2016 Copyright Paul David Drabble www.pauldaviddrabble.co.uk (Paul David Drabble)

Jun 012017
 

South Yorkshire Police Officers guard the perimeter of 1 Dunn St Daisy Spring Works after an armed police raid on Thursday evening (June 1 2017) which resulted in the arrest of one man in Sheffield. The raid in the Kelham Island area of Sheffield was part of a coordinated operation at addresses in Sheffield and Huddersfield. A statement from the North East Counter Terrorism Unit said the raids were not linked to the recent terror attack in Manchester and officers were were acting upon recently received intelligence.


Dec 242011
 

I would like to take this opportunity to wish all my Family Friends, Clients and followers a Very Merry Christmas. I hope Santa brings you all something nice tomorrow and below is an image from last year of our local Church viewed from our local park.

MERRY CHRISTMAS!

 

Dec 202011
 

As we get to the end of  one more year I thought I might go through my archive of photographs and do a  2011 in pictures blog. A straight forward enough idea look back and choose some images but then came the questions…

How do I choose them?

From a whole year how many should I choose?

What about if I had 3 really nice photographs for one month but weaker ones shot in another?

Should I include personal photographs?

I decided I would choose one image taken during each month of the year, this would naturally limit the me to 12 photographs and force me to show some images I may not otherwise have selected. This collection of  photographs is not   a list of the 12 biggest news stories or celebrities or PR jobs I shot during the year. It’s not even necessarily the best 12 photographs I produced in 2011. It is a personal choice of pictures which are my some of my favourite photographs, some produced as commissioned  images and others as personal images, one from each month of  the year.

January 2011Hatfields Jaguar Dealer Principal Andrew Jeffery in the refurbished show room on Sharrow Vale Rd  PR image commissioned by PFPR. This was one of my very first photographs of the year I really like the way I was able to both the Jaguar and Hatfields Brands in the same photograph despite them being in separate places,its not something that can always be achieved when building a PR photograph using two brand names.

February 2011 – Chris Huhne Secretary of State for Energy and Climate Change visits Casa hotel in Chesterfield to hear about the hotel  buildings energy efficient design and renewable energy. PR Image Commissioned by Bonner and Hindley This one is a very straight forward  un posed grabshot I think its the light I love on this large windows in the boardroom allowed bags on even natural light in.

March 2011 – A protester grabbed by police after crossing the “Ring of Steel” fence in Barkers Pool, outside Sheffield city Hall where the Liberal Democrats are holding their Party conference Conference. A grabshot on a 17-35mm wide with the full frame Nikon D 700. I caught movement out on the corner of my eye and turned to see the police grabbing this protester after he had climbed over the metal barriers.  Photograph shot on spec

April 2011 – Dancing on Ice Photocall Motorpoint Arena Hayley Tamaddon and Denise Welch joke in front of the cameras  After posing with their dancing partners in the show Haley and Denise wandered back across to the photographers and began a few outlandish poses as though they were a dance couple. I grabbed a several photographs but especially like this frame, it captures the point at which they posing stopped and dropped into fits of laughter Photograph shot on spec.

May 2011 – My partner Aileen as watches the other runners cross the finish line while looking for her two young granddaughters who were also running. She had just completed the “Race for life”  at Calendar Park in Falkirk. Personal Image

June 2011 – A wild Poppy growing on waste ground in Ecclesfield.  As a freelance I carry a camera everywhere this was photograph was taken during a Monday morning walk with my camera when business was quiet. Photographed for use as a Stock image.

July 2011 – The Ponderosa  “Spam” 1940’s war weekend held in Heckmondwike. Reenactors from the Northern World War Two Association portray German Panzergrenadiers from the Elite Heer (army) GrossDeutschland Division, defending a camouflaged mortar pit from attacking allied troops. Personal Photography Project

August 2011 –  Wallace chases a ball in Ecclesfield Park while out walking. I took this on a borrowed 300mm F2.8 Nikon hand-held. I was about to do sport for a newspaper for the first time in a number of years and thought I would get a bit of practice in.  Personal Image.

September 2011Walkers Fresh Hot Crisp Tour comes to Barkers Pool Sheffield as Masterchef winner Lisa Faulkner Shows  the three simple things that go into making a bag of crisps PR Image Commissioned by Freud Communications .

October 2011 – Complete with coffin, candles and gravestones a Vampire Fashion Show part of Sheffield’s Fashion Week. Photograph shot on Spec

November 2011 – A small wooden cross and poppy of the type that can be found on almost every War Memorial in the UK. This one was standing in among the remains of an old stone building on top of one the hills overlooking Langsett Reservoir on the Sunday after remembrance Sunday. Alone and out of the expected context it makes a poignant image. Photographed for use as a stock picture.

December 2011 – I spotted this during a nine mile walk around Grenoside woods on a very wet and dismal overcast Sunday afternoon. It was exactly the type of day that you don’t expect to get a usable photographs then I saw this large old fern it  looked like something from the set of Jurassic Park. Photographed for use as a stock picture.

So there it is my year in photographs,  no beaches in summer,  no fireworks in November and no Santas in December

Jul 242011
 

Amy Winehouse was found dead at her home in Camden Square northern London on Saturday 23rd June 2011.

Amy Winehouse shot fame in 2006 after the release of her album “Back to Black”. The album won 5 Grammy awards thanks to her massive talent which, when combined with her unique beehive hair and tattooed arms, made her one of the music industries most recognisable female artists. Sadly, as too many of the industries incredibly talented musicians do, she found herself on the road to self-destruction. Her 2011 comeback tour was cancelled after she appeared on stage in Belgrade Serbia apparently drunk and incoherent.  If fact her performance was so bad she was booed.

Back in mid October 2004 when Amy Winehouse was still a Mercury Music nominated rising star with her first album “Frank” I was lucky enough to sit in and photograph this young up coming  prodigious talent being interviewed by the local media and afterwards as she played an intimate performance for a couple of dozen people. That Journey took Amy Winehouse  just 6 years and 9 months.

Feb 062011
 

Belfast born rock guitarist Gary Moore has died in his sleep while on holiday in Spain today (6th February 2011). The 58 year old former member of legendary Irish rock band Thin Lizzy also found solo success with tracks like Parisienne Walkways and Out In The Fields. His web site carried the announcement.

It is with deep sorrow and regret, that we have to announce that Gary Moore passed away while on holiday in Spain last night. Our thoughts are with his children, family and friends at this sad time. Gary Moore, RIP 1952-2011”

The images below were shot at Sheffield Arena on the 29th March 2006, the start of a five night run when Gary was the opening act on BB kings farewell tour. More details of this story can be found on the BBC website

Dec 232010
 

Its Christmas Eve Tomorrow so I would like to wish you all A Very Merry Christmas and I hope Santa brings you all exactly what you asked for!

Merry Christmas and very best wishes for this festive season

Paul…..


Back stage and Eliot Kennedy gets a Christmas kiss under the mistletoe from Geraldine McQueen, winner of Britain’s Got the Pop Factor and Possibly a New Celebrity Jesus Christ Soapstar Superstar Strictly on Ice. AKA the British Comedy Genius Peter Kay

Nov 212010
 

OK so they didn’t visit Sheffield today or even together and while these photos may not be exactly “before they were famous”  the headline did get your attention long enough to read this far so here come a few old pictures of the current X Factor Judges visiting Sheffield starting with Cheryl Cole


Most of these were shot back in November 2004, bonfire night to be precise. The on stage shots were a personal appearance by Girls Aloud at Sheffield’s main public bonfire and and fireworks display, earlier that day Cheryl and the the Girls had done a live radio interview at Hallam FM studios. The images of Cheryl in pink are from the Girls Aloud show at Sheffield Arena on th 20th May 2005.

Next up is Simon Cowell at Meadowhall shopping centre where he was officially switching on the Christmas lights back in 2004. Most of the images I have included are from the back room area and were candid shots of Simon being interviewed by various local media journalists before he stepped out into the public glare.

Finally Dannii Minogue from back in 2002 when she  performed at Sheffield Arena with the Smash Hits tour.  The photos show her both on stage and back stage during interviews.

My personal favourite is the one of Dannii holding a Polaroid picture. I remember she rushed into the room where the interviews were being held waving the picture excitedly saying “I’ve just had my picture taken with Blue”  it  just goes to show celebrities can find themselves star struck just like everyone else .

Nov 012010
 

07:00 hrs ,as the military call it, is an early morning start at St Dunstan’s in Sheffield, this morning Im  covering the beginning of a fund raising challenge 10 squaddies 10-marathons 5 days.  Ten soldiers, (or Squaddies) from 39 Engineer Regiment Cambridge, and their support team. The team totalling around 14 are undertaking  10 Squaddies, 10 Marathons, 5 Days challenge to raise funds for the only charity to provide direct support, rehabilitation  and training to service personnel and veterans blinded in conflict.

If  the challenge of 10 Marathons in 5 days wasn’t “hardcore” enough for these members of the British Army,  “just to make it a little more interesting” they will be also carrying 40lb Bergen’s and wearing combat boots” on a gruelling test of endurance. Thirty-four year old Staff Sergeant  Jim Offord (the man  behind the fund raiser) and nine fellow soldiers will complete a marathon every six hours,  day and night, followed by six hours recovery time as they tab from St Dunstan’s Rehab & Training centre in Sheffield on the 1st of November  to finish at St Dunstan’s centre near Brighton in East Sussex on the 5th of November.

“I created the 10 Soldiers, 10 Marathons in 5 Days to support St Dunstan’s as we want to give something back to a charity that helps fellow soldiers. I threw in the idea of wearing our Bergen’s filled to weigh 40lbs, plus combat boots to keep it interesting and opted to do 10 Marathons in 5 Days as I couldn’t find a record that it had been done before. Said Jim.

The original aim of the this mammoth effort was to raise £4,800 for St Dunstan’s but that target has already been smashed and the Engineers have reached £10,000 more than double their initial figure.

Staff Sgt Jim Offord, (front) and team members from 39 Engineer Regiment , Lance Corporal Dean Howard, Corporal Dave Little, Sapper Darren Pallatina, Lance Corporal Rich Holmes, Corporal Mark Cammock, Sapper Garry Scott, Lance Corporal Dave Hopkins, SSgt Darren King, Sapper James Payze, Captain Jo Miles, Sgt Steve Bedford and, Lance Corporal Lee Melia with support team members Ami Offord paramedic and Arlene Howard sports physio. Who will be working to complete the 10 Squaddies, 10 Marathons, 5 Days Challenge carrying 40lb Bergens. The team aimed to raise £4800 for St Dunstan’s Charity for blind ex-Service men and women but the figure now stands £10,000 raised…1 November 2010 .Images © Paul David Drabble

Rough Guide to the route……..

Monday 1 November The team left St Dunstan’s Sheffield around 8am aiming to arrive at Chetwynd Barracks, Chilwell, near Nottingham at 4pm. From there they will head for Loughbourgh University arriving on Tuesday 2 November. The second day sees the group tab to Nuneaton via Leicester before heading for Staverton Park Hotel Daventry where they will arrive on Wednesday 3 November. They will leave Staverton Park Hotel heading for Milton Keynes TA Centre and from there to Sportspace, Hemel Hempstead, Herts. Which they will reach on Thursday 4 November They will leave Sportspace at 12 noon  and march into London along the Edgware Road at 2.30pm on Thursday 4 November to visit St Dunstan’s HQ in Marylebone, where they will be greeted by soldiers the charity works with, ex-Service men and women, staff and supporters. They will leave St Dunstan’s HQ at 8pm to tab to the TA Centre, Northgate, Crawley arriving on Friday 5 November. The team start at 8am to tab the final marathon, through Brighton, arriving at St Dunstan’s Rehab & Training Centre, Greenaways, Ovingdean, east Sussex. Where they will cross the finish line to massive cheers from the soldiers the charity works with, staff and supporters and the people who have followed them through the streets of Brighton.

%d bloggers like this: