Feb 082018
 
Photographers Near Me

Back in 2011 I wrote a Guest Post for Quest PR What Makes a Good PR Photo.  That blog disappeared into the ether  and the post with it. I have resurrected article and re posted it here. While times have changed I see no reason to change the advice I gave then. What makes a good PR photo for print media still makes a good PR photo for digital media.  I would argue that good strong PR images are even more essential now as they often appear much smaller on screen and are easily lost amongst thousands upon thousands of mediocre photographs all vying for the viewers attention.

What Makes A Good PR Photo

As a professional news and PR photographer I could be quite self serving and say “a good PR photographer” but I’m sure that’s not the bit you came to read!

So what does make a good PR photograph

  • – apart from the obvious that it needs to be in focus and correctly exposed?

For me the secret of a really good PR photograph is the same as makes any good news picture.

  • It needs to tell the story.
  • It must bring together the most important elements of a story into a single image and grab the viewers’ attention to make them interested enough to want to know more
  • It should encourage them to read the caption and accompanying article.
    Most PR stories seem to include three main important ingredients.


The Story

What or Why is the Picture is Being Taken?

Is the story photogenic – and if not, can it be made photogenic?

A staff photographer on a local paper was asked to photograph an old lady whose birdhouse had been stolen from her garden. There had been no break-in no property damage or vandalism. Some light-fingered individual had nipped through the gate and stolen her free standing birdhouse.

“How do I photograph her with a birdhouse that isn’t there?” he asked in disbelief.

The trick is finding another approach. Adding a lock to her garden gate? Holding armfuls of wild bird food she can no longer give to the birds?

The moral of the story… a good PR image is not the most obvious shot. The best PR picture will grab the viewer, stop them in their tracks and make them think.

Taking people out of their normal environment can also be a good technique. I once convinced three gents who work at a bank head office to pretend to play rugby in their business suits.

The People

News pictures with the most impact are usually tightly cropped and don’t contain too many people.

The ability to work with people is a key skill for good photography. Encouraging them to do things they may not normally do just for the sake of a photo (back to those pesky bankers!), making someone laugh and relax when nervous in front of a camera, spotting when a pose looks uncomfortable or unnatural and being able to fix it are all necessary skills to create good PR images.

Group shots are best avoided if possible, they can be uninspiring but there are always occasions where the story is the group. This means something creative is needed. Finding an interesting vantage point to shoot from or unusual place to arrange people will help. If it’s a large group, don’t think that sticking them in front of a great background will work often the shot ends up having the background cropped out. The location in which the group is photographed should relate to the story.

The Brand

Photographically, branding can be a tricky little devil and from a PR perspective it’s the whole point of the story. From a publications viewpoint branding is advertising – and advertising is income – not news.

There are a few techniques worth keeping in mind for branding. When included it should be, if at all possible, in a way that makes it difficult or even impossible to crop out, but it shouldn’t be too forced or the image may not be used. You also need to be able to identify the times when including branding is not appropriate or ruins the picture. If the right people are in the photograph, branding can always be included in the caption.

Style should likewise be considered. A photograph that’s right for the local newspaper may not fit in trade press or in regional or national publications. This applies equally for websites. Not all websites are the same, and what works on a client’s Facebook page is not necessarily what will look right on their blog or their business homepage.

A truly good PR photograph will do a number of things.

Grab the readers’ attention and hold it.
Illustrate the story by capturing all the elements in a single frame.
Connect the brand to the story without being forced or too contrived.
Match the style of the publication it is aimed at.

Paul David Drabble is a professional news, public relations and editorial photographer with over 15 years experience.

For more information see www.pauldaviddrabble.co.uk and check out his blog on
www.blog.pauldaviddrabble.co.uk You can find Paul on Facebook, LinkedIn and @PaulDDrabble on Twitter and Instagram @pauldaviddrabble

This post lead on to a second shorter post about PR Photography which can be found here

How to Create a Good PR Photo People Actually Want To Publish

Dec 122017
 
Christmas Card Tree Decoration

Merry Christmas 2017 & Happy New Year. If you need a PR or news Photographer please do call 07831 853913

Christmas Tree 20 December 2016 Copyright Paul David Drabble www.pauldaviddrabble.co.uk (Paul David Drabble)

 

If you are looking for an image to borrow for your Personal Christmas card this year, or as a background screen to personalise your laptop please feel free to borrow this one. Just click Here and when asked for a password to download the image simply Enter “Merry Christmas 2017”
Dont worry the Copyright Paul David Drabble watermark will not be visible on the downloaded version.

Christmas Tree 20 December 2016 Copyright Paul David Drabble www.pauldaviddrabble.co.uk (Paul David Drabble)

If you wish to License the clean image below for commercial purposes or want a print for your wall then please click Here

Christmas Tree 20 December 2016 Copyright Paul David Drabble www.pauldaviddrabble.co.uk (Paul David Drabble)

Nov 072016
 

A Fantastic PR photography opportunity came my way last week. I was asked to photograph the press call at Chatsworth House to launch Christmas at Chatsworth. The Sugar Plum Fairy, Clara and The Nutcracker ballet dancers striking poses in the beautifully decorated rooms Chatsworth house dressed for The Nutcracker for the Christmas season, opening to the public on Saturday 5 November.

Attracting more than 100,000 visitors during the festive season, Christmas at Chatsworth is one of the must do events for families. With the house transformed into The Nutcracker, Christmas 2016 is set to be more magical than ever. The fairytale magic of the most famous of ballets will sweep everyone along into an enchanting winter wonderland at Chatsworth this festive season.

Christmas at Chatsworth

The Nutcracker sees the house transformed to present the festive tale complete with lavish costumes, beautiful decorations, wonderful stage sets and a few fantastic surprises in store sure to captivate all who visit.
Christmas at Chatsworth will transport everyone to a fairytale world populated by Nutcracker soldiers; elegant ballerinas and dancing snowflakes. All the cast will be on view – from the Mouse King and the Sugar Plum Fairy to the Nutcracker and Clara – to depict the story in a series of stunning tableau scenes throughout the house.

In the tale, a box of performing toys charms the children and adults alike, but it is the Nutcracker doll that enchants Clara the most. As the curtain rises on Christmas Eve, visitors will be able to share in Clara’s adventures as she is swept away by the Nutcracker Prince to a wonderful place where the magic really begins.

Along the way, the beautifully dressed rooms tell the story of The Nutcracker with all the classic scenes from Clara’s dream; from the waltz of the snowflakes to the dance of the Sugar Plum Fairy.


Christmas A Chatsworth book tickets here

Dancers from The Claire Dobinson School of Dancing based in Darley Dale, Matlock, Derbyshire, 

Nov 062015
 

Its amazing who you run into on a straight forward PR shoot. The man behind the make-up, making his first foray into the world of Panto, is Doncaster born actor Stephen Nicholas from Sky’s Dream Team and Premier League All Stars also Celebrity Most Haunted, Date the Enemy and films including The Damned United, Dhan Dhana Dhan Goal, Futbaal: The Price of Dreams, and Goal! The Dream Begins. Simon who now lives in Sheffield will be appearing in Aladdin this year (2015) Panto at Doncaster Little Theatre.

Jun 222015
 

Rotherham Armed Forces Day June 20th


Jun 032015
 

Made by Cake Artist Rose Dummer and depicting the Yorkshire Man of steel (a planned 35m high landmark sculpture overlooking junction 34 of the M1 and Meadowhall in South Yorkshire) this impressive Double Death by Chocolate Man of Steel Cake was produced for Oak Furniture Land to mark the opening of their new store at the Foundry Retail Park in Rotherham. At an in store celebration breakfast on Wednesday 3rd June the Yorkshire Man of steel, with the chocolate heart, was donated to Rotherham Hospice. His next appearance will be during the Hospice Summer Gala at Phoenix Sports & Social Club on the 7th June, where he will help raise funds for the Hospice


Dec 242011
 

I would like to take this opportunity to wish all my Family Friends, Clients and followers a Very Merry Christmas. I hope Santa brings you all something nice tomorrow and below is an image from last year of our local Church viewed from our local park.

MERRY CHRISTMAS!

 

Dec 202011
 

As we get to the end of  one more year I thought I might go through my archive of photographs and do a  2011 in pictures blog. A straight forward enough idea look back and choose some images but then came the questions…

How do I choose them?

From a whole year how many should I choose?

What about if I had 3 really nice photographs for one month but weaker ones shot in another?

Should I include personal photographs?

I decided I would choose one image taken during each month of the year, this would naturally limit the me to 12 photographs and force me to show some images I may not otherwise have selected. This collection of  photographs is not   a list of the 12 biggest news stories or celebrities or PR jobs I shot during the year. It’s not even necessarily the best 12 photographs I produced in 2011. It is a personal choice of pictures which are my some of my favourite photographs, some produced as commissioned  images and others as personal images, one from each month of  the year.

January 2011Hatfields Jaguar Dealer Principal Andrew Jeffery in the refurbished show room on Sharrow Vale Rd  PR image commissioned by PFPR. This was one of my very first photographs of the year I really like the way I was able to both the Jaguar and Hatfields Brands in the same photograph despite them being in separate places,its not something that can always be achieved when building a PR photograph using two brand names.

February 2011 – Chris Huhne Secretary of State for Energy and Climate Change visits Casa hotel in Chesterfield to hear about the hotel  buildings energy efficient design and renewable energy. PR Image Commissioned by Bonner and Hindley This one is a very straight forward  un posed grabshot I think its the light I love on this large windows in the boardroom allowed bags on even natural light in.

March 2011 – A protester grabbed by police after crossing the “Ring of Steel” fence in Barkers Pool, outside Sheffield city Hall where the Liberal Democrats are holding their Party conference Conference. A grabshot on a 17-35mm wide with the full frame Nikon D 700. I caught movement out on the corner of my eye and turned to see the police grabbing this protester after he had climbed over the metal barriers.  Photograph shot on spec

April 2011 – Dancing on Ice Photocall Motorpoint Arena Hayley Tamaddon and Denise Welch joke in front of the cameras  After posing with their dancing partners in the show Haley and Denise wandered back across to the photographers and began a few outlandish poses as though they were a dance couple. I grabbed a several photographs but especially like this frame, it captures the point at which they posing stopped and dropped into fits of laughter Photograph shot on spec.

May 2011 – My partner Aileen as watches the other runners cross the finish line while looking for her two young granddaughters who were also running. She had just completed the “Race for life”  at Calendar Park in Falkirk. Personal Image

June 2011 – A wild Poppy growing on waste ground in Ecclesfield.  As a freelance I carry a camera everywhere this was photograph was taken during a Monday morning walk with my camera when business was quiet. Photographed for use as a Stock image.

July 2011 – The Ponderosa  “Spam” 1940’s war weekend held in Heckmondwike. Reenactors from the Northern World War Two Association portray German Panzergrenadiers from the Elite Heer (army) GrossDeutschland Division, defending a camouflaged mortar pit from attacking allied troops. Personal Photography Project

August 2011 –  Wallace chases a ball in Ecclesfield Park while out walking. I took this on a borrowed 300mm F2.8 Nikon hand-held. I was about to do sport for a newspaper for the first time in a number of years and thought I would get a bit of practice in.  Personal Image.

September 2011Walkers Fresh Hot Crisp Tour comes to Barkers Pool Sheffield as Masterchef winner Lisa Faulkner Shows  the three simple things that go into making a bag of crisps PR Image Commissioned by Freud Communications .

October 2011 – Complete with coffin, candles and gravestones a Vampire Fashion Show part of Sheffield’s Fashion Week. Photograph shot on Spec

November 2011 – A small wooden cross and poppy of the type that can be found on almost every War Memorial in the UK. This one was standing in among the remains of an old stone building on top of one the hills overlooking Langsett Reservoir on the Sunday after remembrance Sunday. Alone and out of the expected context it makes a poignant image. Photographed for use as a stock picture.

December 2011 – I spotted this during a nine mile walk around Grenoside woods on a very wet and dismal overcast Sunday afternoon. It was exactly the type of day that you don’t expect to get a usable photographs then I saw this large old fern it  looked like something from the set of Jurassic Park. Photographed for use as a stock picture.

So there it is my year in photographs,  no beaches in summer,  no fireworks in November and no Santas in December

Oct 072011
 

Have absolutely nothing to wear this weekend but wouldn’t be caught dead wearing that? How about if you were one of the Undead? The vampires of Sheffield can now stalk the streets of South Yorkshire in style after last nights Vampire Fashion Show (Thursday 6th October).

A Vampire themed catwalk show was the launch event of Sheffield’s Fashion Week, which is apparently the largest UK  fashion week outside of London. Held on the 4th floor of the Rockingham Street, Q-Park  multi-storey Car park  the events scene was set by a drinks and Canapé reception complete with coffins, candles, gravestones blood red soft drinks, red wine served by hissing vampires and one young vampirette who had obviously discovered her wardrobe was completely empty except for some skimpy underwear and black gaffer tape.

Although the invitation only audience were all strictly human, the fashions had been chosen to equally suit both those living mere mortals and the  immortal monsters of Bram Stokers legendary novel Dracula. The Count himself was nowhere to be seen, this was a far more modern styled take on the vampire,  a sort of surreal cross between Blade and Buffy the Vampire Slayer but without the slayer or violence of  Tarantino’s Dusk till Dawn, despite the odd lovers spat between Vampires (from Maverik Models) on the catwalk.

Sep 212011
 

Last couple of weeks have been a strange time consisting of a variety of jobs and the holiday that almost wasn’t. It started quietly enough with images shot on spec of Peter Andre dropping into WH Smiths Meadowhall to sign copies of his two new children’s books “The Happy Birthday Party” and “A New Day at School”. That was followed by a shoot for Atteys Solicitors who had a good news story involving Cupcakes and “The Sweet Taste of Success” then finally a short job on Friday of a Lottery winner from Rotherham who had bought himself a very nice motorbike with some of his winnings.

Then after that with nothing more on the diary the plan was for a weeks caravan holiday at Cleethorpes close to the beach, quiet, relaxed, don’t care about weather, plenty of dog walking and traditional Fish n Chips. Well that was the plan until the phone rang, and rang, and…… well you get the picture (excuse the pun).

The first job was on Saturday shooting the Walkers Hot Crisps tour handing out free hot crisps to members of the public in Sheffield with the help of Celebrity Master Chef 2010 and Holby City/Spooks star Lisa Faulkner. The results included some very nice portraits of Lisa.

The Second Job was Tuesday for St Dunstan’s a charity founded in 1915 to

help blind ex-service men and women lead independent and fulfilling lives.”

Three visually impaired ex-service men had stopped in at Sheffield St Dunstan’s centre on Fullwood road during their epic 372 mile Centre2Centre March the guys are stopping off at all of charities Centres. The last centre will be St Dunstan’s new £12 million rehabilitation and training centre in Llandudno. I hope they make it in time, as part of their challenge is carry the ‘key’ with them to the new Llandudno facility and open the building when they get there. Having met Billy Charlie and Chris I have no doubt that they will especially after the showed me some of the technology they have with them to keep them en route, a driver a car networked smart phones & tablet, mobile internet and Google maps. This was a job well worth travelling back from Cleethorpes to do.

The third Job, its a little miss leading to refer to it as that, was a couple of shifts for the Rotherham Advertiser meaning we had to leave early so I could work Friday and Saturday but that’s just the nature of being a freelance professional News and PR (public relations) photographer

Despite having to cut the holiday short, at both ends, we still managed to enjoy ourselves. I even found time to take some holiday pictures what do you think?

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